Master of Business Administration (MBA) in Marketing

Master of Business Administration (MBA) at CVV University provides a comprehensive deep-dive into the practice of management. This particular specialization focuses on the application of management principles and practices in the field of marketing. It aims at preparing students for managerial roles in the corporate world and running a successful business. Students are provided with theoretical lectures with collaborative projects, experiential tasks, and lab exposure for practical application. 

The curriculum includes management principles, managerial economics, and business communication. The specialization covers marketing management, brand management, consumer behaviour, and retail management. It also covers customer relationship management, sales marketing, digital marketing, marketing analytics, and integrated marketing communications.

Chinmaya Vishwa Vidyapeeth, Kochi, MBA in Marketing Course Highlights: